You know what they say...

"When you look good, you feel good." 

...And I happen to agree. As the digital world starts to increasingly become a visual-focused sphere, it's not enough to just present a quality product offline. You can have the greatest idea in the world, but the branding you create and the virtual lifestyle you present when selling your product or service online, will increasingly determine your success IRL.  

All that being said, I believe that the key to success in today's digital world revolves around three key components. You must be interesting. You must be informative. And most importantly, you gotta look good. 

 

INteresting

Knowing what makes your audience tick. What motivates them. What makes them feel something. 

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Informative

Making sure what you're sharing is in line with what your target market wants to know more about. 

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Aesthetically Pleasing

Vivid, clear imagery conveying your overall purpose.

Belmar Shopping Center

 
  • Facebook fan base has grown by 1,400%
  • Facebook has sent more than 2,000 highly qualified leads to the Belmar website
  • Developed and managed Facebook advertising that has generated more than 10,800 new targeted “Likes”
  • There have been more than 26,000 unique Facebook fans engaging with the page
  • Created unique Facebook, Pinterest and Tumblr content that reached over 1,528,194 people (That’s right—more than 1.5 MILLION people!)
  • Pinterest strategy generated more than 320 leads to the Belmar website and Tumblr 
  • In just five months, the Tumblr page was viewed more than 1,000 times and has delivered 200+ highly qualified leads to the Belmar website

 

 

Susan G. Komen

 
  • Added 1,846 new fans to the Facebook page during August and September, increasing the total fan base by 24%.
  • Website traffic from the Facebook and SEM campaigns accounted for 12,469 total website visits, a year-over-year increase of 72.6% (7,221 in 2012 vs. 12,469 in 2013).
  • Creative content attracted a post engagement rate of 4.55%, an increase from 1.53% during the same timeframe in 2012.
  • #HumansOfKomen 
 

Zip Fitness

 
  • Added 3,419 new fans to the Facebook page, an increase of 101%.
  • Key messages about Zip Fitness were delivered to more than 500,000 people.
  • Creative content attracted an average of 2,092 engaged users each month for three months.
  • More than 800,000 impressions were delivered to their desired targeted audience.

 

 
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Rodizio Grill

 

 

 

 
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Restore the Headwaters

 

Statistics, highlights, scope of work

 

 
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