Barnaby is one of our fastest birds// Twilio AI agents campaign
Stop using outdated technology for modern problems.
The idea: A customer hits a checkout error and gets "help" from a support agent still running on carrier pigeons, Morse code telegrams, and a medieval town crier, until the same moment replays in the modern way: an AI-supported agent who fixes it in one breath.
My role: Pitched three concepts, wrote the winning script. Led creative direction and copy through production with our agency and the demand gen team.
Status: Complete. Full campaign includes paid video ads across YouTube, a dedicated landing page, and paid social.