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My archive of work from 2019-2023

TWILIO

2020-2023: Brand voice and messaging, global campaign concepts, and SIGNAL keynote event signage. Marketing copy across website, email, social, OOH, paid video, and internal comms. E-books, podcast scripts, headlines, and digital magazine articles, from pitch through production.

KPMG

2019-2020: Employer brand copywriter. Recruitment marketing concepts and campaigns, career landing pages, recruitment brochures, job descriptions, and social. Concepted national billboard campaign for talent attraction.

GROOVYCAR

2019: Brand strategist and copywriter. Ran research and listening tours, then led digital work sessions with the founders to play back what we learned and agree on a direction. From there, built the brand voice, value propositions, and tagline, and wrote every word on the site, including company ethos/about page.

PLAYCRAFTING

2020: Brand strategist and copywriter. Brand voice and tone creation. All website copy, taglines, event and class descriptions, email marketing, social copy, and community messaging for the game-dev education brand.